The medium is the message: [Social TV, Connected TV and TV Apps]
September 29, 2008
Product Placement the next internet
Product placement will become an opportunity for viewers to click on items of interest in the field of view to learn more about them, including but not limited to commercial information. Hyperlinks will associate the racing scene in Star Wars I with the chariot race in Ben Hur, according to the father of the Internet and Chief Internet Evangelist for Google Vint Cerf in his recent Google blog, the next internet last week.