The medium is the message [Social TV, Connected TV and TV Apps]
July 07, 2008
Sprint's Instinct for Product Placement
Hats off to mobile carrier Sprint this month, in order to build buzz about its new Samsung Instinct phone, the mobile carrier is asking filmmakers to plug the phone in a video they post on YouTube — the first 1,000 get $20 and the winner gets a $10,000 grand prize. Two thumbs up.