July 21, 2008
Aussie Brands Leap into The Gap Year
Bebo and Endemol have signed Procter & Gamble Australia and New Zealand and Jetstar as Australian partners for the online reality show, The Gap Year. They join a list of 11 sponsors including Sony PSP and Tourism Australia. Deals will see P&G ANZ and Jetstar products and brands featured throughout the program. Other integrations include – Sony PSP and STA Travel. The Gap Year follows six Bebo users from Australia, Canada, Ireland, New Zealand the UK and US on a gap year travelling holiday, visiting locations across the globe.