The medium is the message [Social TV, Connected TV and TV Apps]
June 23, 2008
IMG in talks with Mark Burnett Productions
IMG Entertainment is understood to be in talks to buy Mark Burnett Productions (MBP) in a further effort to ramp up its TV productions operations stateside. The hugely successful Burnett is said to be asking $400 million for the shingle, overtaking the US$200m Elisabeth Murdoch's Shine recently paid out for Reveille.