The medium is the message: [Social TV, Connected TV and TV Apps]
April 01, 2008
Sofia's a Sure Girl
Unilever has entered into a new deal with Bebo’s (AOL) interactive web drama, ‘Sofia’s Diary’ in a bid to reach young female users of the social network. The partnership will see Sure Girl (opposite), the newly-launched range of antiperspirant deodorants for the teenage market, win exposure on the popular online soap.