March 05, 2008

Mark Burnett's Man in Asia

Man Shu Sum has been tapped as head of Mark Burnett Prods. Asia and will quit as director of strategic relations at Singapore’s Media Development Authority in May. MBPA was launched in October as a $20 million joint venture between Mark Burnett Prods. and casino and leisure giant Genting. Mark Burnett Prods. and Omnimedia (MSLO, NYSE: MSO) is a diversified media and merchandising company founded by Martha Stewart, recently used Singapore as the location for “Contender Asia,” a hit regional version of the nonscripted “Contender” drama. “Contender Asia” pits 16 Muay Thai fighters in a race for a $250,000 prize.

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