February 26, 2008

Wired for Sound: Brand Amplification

Time and time again, brands say to us, oooh, we want to make our own movies and I always say, yes your audience is watching, but it is also listening.

Brandamp, a joint venture between Universal Music Group and WPP devotes itself entirely on connecting recording artists with brands to create profitable and mutually beneficial partnerships. With virtually every consumer brand now contemplating a music strategy, the venture is intended to help brands maximise their ROI from music, ensuring the most appropriate, innovative, exciting and effective music partnerships and content strategies.

Expect to hear more brand melodies.

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