Dynamic's great, because it allows you to truly automate the buying and selling of ad-inventory in video content online. Hypervideo, by clicking on the product, service or logo in content routes the end-user to his or her brand destination, ultimately towards a point of purchase online.
The results of dynamic's geo-targeting and tracking capabilities for product placement are quite simply astonishing.
We've been researching this kind of technology for a while and are really excited to be a part of its deployment in the coming new media marketplace.
P.S You can now track InShot's trajectory of product placement at Google Labs