The medium is the message [Social TV, Connected TV and TV Apps]
August 26, 2007
In-Text Advertising Takes off
When we started InShot four years ago, one of the things we were really interested in was in-content advertising and not just in entertainment, the written word as well. Web 2.0 is now making that a reality with companies like Linkworth, Vibrant, Snapshots and go-getter Kontera. With our friends in Bangalore, we plan to make that journey too.