August 26, 2007

Future Advertising Lies In-Content

A new study released last week by IBM Global Business Services, U.S. Consumer Research Digital Entertainment & Media, predicts the in-content ad model will rely dynamically on inserting messages into media content based on programming and consumer profiles. Head of strategy for IBM M&E Saul Berman said he expected, "more user-generated ads, and more melding of advertising and content, such as infomercials, where advertising takes on more of a story."

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